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Research Paper | Business Management | Indonesia | Volume 2 Issue 1, January 2013

Cyber Marketing: Media Effective Interest for Potential Customer in Advertising Products and Services Online

Imas Widowati ^[2] | Elly Setidewi | Dian Sitimasitoh

Abstract: Information technology through the medium of the Internet has grown so rapidly since the discovery of the first time in 40 years ago. Internet has penetrated almost every side of human life. Basically, this technology has changed the social structure, politics and economics, and in many cases change the geographical boundaries. Especially in this era of globalization, there is virtually no barrier and time and space constraints that limit human activities, including business activities. Cyber marketing in a business known as a media marketing services and products online that are very effective. With cyber business information marketing products and services in expanding its marketing and also in optimizing business benefits for his company. But this does not mean to underestimate the transaction directly as in the conventional market. The basic concept of trading on the internet are not much different from the conventional market, it's just different media used. WOM is an interpersonal communication about the product between the buyer and the people around him in the marketing of products and services online using the internet social networking media such as facebook. Variables of trust, quality, and satisfaction experential things to consider in the use of cyber marketing.

Keywords: Cybermarketing, Wom, Internet, Facebook

Edition: Volume 2 Issue 1, January 2013,

Pages: 718 - 721

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