Abstract: In present paper an attempt has been made to study the decline trend of apple iPhone market share in India. A questioner method is used for data collection. A survey on 500 users is conducted and also finds the reason why they are using the particular type of Smartphone. Grading system has been used for find the levels of satisfaction on different aspect of the Smartphone. The result indicate that market share of apple iPhone is showing decline trend, as it is very expansive in comparison of normal android phone and complex to use. Still some people prefer iPhone due to its brand value.