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Research Paper | Accounting | Morocco | Volume 9 Issue 2, February 2020

Product Communication in the Industrial Environment Case of the Cluster (CE3M)

KAMAL Imane ^[2] | et MOFLIH Youssef

Abstract: The objective of this article is to identify the most effective industrial communication tools for Moroccan Small and Medium Industries (SMI). To do this, we first noted the marketing communication tools presented in the literature review, then we carried out a statistical study on PMI. In the sample are companies that have worked in the electronic mechatronics and mechanical industry member of the CE3M cluster and companies operating in the same sector but which are not members of the mentioned cluster. The objective of the empirical study is to recognize the product communication practices most used by Moroccan SMIs, as well as the interest they take in the concept of & quot; cluster & quot;, in particular, the contribution or the benefit. In terms of reputation, and visibility on the market based on those of the cluster. After an analysis of the results, we were able to put forward recommendations essentially to allow the benefit of visibility on the national and international market and to carve out a place in a highly competitive industry.

Keywords: CLUSTER CE3M, Small and Medium Industries SMI, PMI

Edition: Volume 9 Issue 2, February 2020,

Pages: 394 - 401

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