Investigating Students Attitude and Intention to Use Biodegradable Drinking Straw in Emerging Country
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 161 | Weekly Hits: ⮙7 | Monthly Hits: ⮙22

Research Paper | Social Science | Malaysia | Volume 9 Issue 1, January 2020

Investigating Students Attitude and Intention to Use Biodegradable Drinking Straw in Emerging Country

Juliana Mohd Abdul Kadir, Nadia Nurul Najwa Mohmad Hassan, Noreen Noor Abd Aziz

Plastic drinking straw is widely used for drinking water and has been very important for society as an effective tool in a restaurant and other service businesses. However, excessive use leads to large amount of plastic waste that would harm the environment. Plastic waste pose serious environmental pollutions, economical disadvantages and health problems in humans and animals. Therefore, the government has taken its first step to ban the usage of plastic straw in Kuala Lumpur, Putrajaya and Labuan in 2019. The government has strategies for public outreach to advocate the drawbacks of using plastic straw. The government suggested the public to reduce the usage of plastic straw or to choose biodegradable drinking straw as an alternative in order to save the environment. Efforts to design the best strategy is worth it if environmental awareness and attitude with regards to the plastic consumption among society are high. Therefore, this research is important to examine the students attitudes, subjective norm and perceived behavioral control towards students intention. A total of 242 participants aged between 18 to 24 years participated in the survey via systematic random sampling technique. The findings revealed that students attitudes, subjective norm and perceived behavioral control have a significant influence on their favorable intention toward biodegradable drinking straw. The outcome of this research would be in form of a guideline for both scholars and policymakers to plan for further strategies with regards to the usage of biodegradable straw. Furthermore, this study contributes to theory by providing empirical evidence of the relationship between attitudes toward the environment, subjective norms, and perceived behavioral controls on intentions of young educated consumers in using biodegradable drinking straw.

Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Intentions, Biodegradable Drinking Straw

Edition: Volume 9 Issue 1, January 2020

Pages: 418 - 425

Share this Article

How to Cite this Article?

Juliana Mohd Abdul Kadir, Nadia Nurul Najwa Mohmad Hassan, Noreen Noor Abd Aziz, "Investigating Students Attitude and Intention to Use Biodegradable Drinking Straw in Emerging Country", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20203982, Volume 9 Issue 1, January 2020, 418 - 425

Enter Your Email Address and Click Download Button





Similar Articles with Keyword 'Attitude'

Downloads: 32 | Monthly Hits: ⮙7

Research Paper, Social Science, India, Volume 10 Issue 3, March 2021

Pages: 1033 - 1037

To Study the Attitude of Elementary School Teachers towards Environment Education in East Kameng, Districts of Arunachal Pradesh

Dr. Akash Keyong

Share this Article

Downloads: 41 | Monthly Hits: ⮙10

Research Paper, Social Science, India, Volume 10 Issue 3, March 2021

Pages: 815 - 822

Linguistic Attitude and Mindfulness: A Brilliant Social Strategy

Sukhdev Singh Dhanju

Share this Article

Downloads: 56

Research Paper, Social Science, Kenya, Volume 7 Issue 3, March 2018

Pages: 1681 - 1695

Effect of Motivation on Employee Performance: A Case Study of South Nyanza Sugar Company Limited

Eve Achieng' Goga; Dr. Wallace Nyakundi Atambo

Share this Article

Downloads: 90 | Weekly Hits: ⮙1 | Monthly Hits: ⮙11

Research Paper, Social Science, Kenya, Volume 6 Issue 7, July 2017

Pages: 1640 - 1648

Effects of Career Stagnation on Performance in Public Service: A Case of Muranga County Government

Bancy Ngondi Wawira, Godrick Bulitia Mathews, Clifford G. Machogu, Dr. John Wekesa Wanjala

Share this Article

Downloads: 107 | Weekly Hits: ⮙3

Research Paper, Social Science, Uzbekistan, Volume 7 Issue 1, January 2018

Pages: 1220 - 1223

Description of Victorious and Vanquished Man Psychology in "Boburnoma"

Sulaymonov Isroil Isomiddinovich

Share this Article



Top