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Research Paper | Tourism | Vietnam | Volume 8 Issue 12, December 2019

The Relationship between Social Networks, Social Responsibility in the Reflect of Perceived Sustainability, and Tourists Destination Decision: A Case of 5 Tay-Nguyen Provinces, Vietnam

Luu Thi Thanh Mai ^[2]

Abstract: Research into the influence of tourists social networking and perceived sustainability upon destination decision is still vague, and its prediction value has not been defined yet. Thus, it is necessary to build a theoretical model to test the relationship of (1) social networks, (2) social accountability in the reflect of perceived sustainability, (4) travel intention and (5) destination decision, which aims at clarifying, gaining and improving the sustainable perception of tourists in particular, and of consumers in general to develop sustainable tourism in the near future.

Keywords: Social Network, Perceived Sustainability, Travel Intention, Tourism Destination Decision, Tay-Nguyen

Edition: Volume 8 Issue 12, December 2019,

Pages: 671 - 674

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