Fauzia, Ratri Nur Hidayati
Abstract: One of the difficulties of a second language learner when learning English is related to pronunciation issues. This is caused by several factors, including the different sound pronunciation in Indonesian and English. The purpose of this study is to describe the sound pronunciation in English product names. This research is research using qualitative method. Research stages can be arranged into three stages, including data collection phase, data analysis phase, and presentation stage of data analysis. Research is limited to three topics of sound pronunciation, namely: accessory, transportation, and electronic objects. The sources of data included in the research are from magazines, newspapers, and dictionaries. The results of this research are: 1) Most product names come from languages other than English, 2) The sound pronunciation process in the English product name often undergoes several processes in the form of silent sounds, either on vowels or consonants.
Keywords: analysis, pronunciation, sound, English