Yu Yu Tun, Aung Phyo
Abstract: As mung bean is one of the income remunerative crops in Myanmar, this study was focus on economic analysis and market performance of green mung bean producers and market intermediaries along the supply chain in selected areas of Nay Pyi Taw and related market regions. The objectives are to understand the existing participants, marketing activities, and distribution channel in the marketing system of mung bean and to analyze the cost and profitability of mung bean producing farmers and market participants along the channel in the study area. Main marketing actors are farmers, village collector, local wholesalers, and wholesalers (exporter) in Mandalay and Yangon markets. Marketing activities analysis showed farmers still have lower standard of grading and standardizing and also limited source of market information as compared to other market participants been indication to upgrade an efficient market information system to all. In the marketing channel, farmers preferred to sell local wholesalers and only very few farmers sold to village collector and most of the farmers in the study areas have directly contact with the local (townships) wholesalers. Local wholesalers traded their goods to the main agents such as Mandalay and Yangon wholesalers/exporters. In the results of profitability analysis, Farmers got the benefit cost ratio of 1.97 in mung bean production in the study area implied that for every 1.00 MMK invested in mung bean production in the area, 0.97 MMK was returned, thus further confirming the profitability of the enterprise. Among the market intermediaries the calculated absolute marketing margins for exporters to some Asia and EU markets obtained the higher margin than the other market participants.
Keywords: Mung bean, Marketing activities, Marketing channel, Marketing margins, Profitability