Inderjit Singh, Prof Dr Sushma Gandhi
Abstract: A market is a place where buyers and sellers meet each other and conduct buying and selling activities. A customer refers to people or organisations that seek satisfaction of their needs and wants. A seller is the provider of satisfaction. He makes available the products or services and offers them to the customer with an intention of satisfying the customer needs and wants. The link between the two is advertising. Advertising has evolved with time and today stands at a place it has carved for itself. In fact, it would not be an exaggeration to state that nothing sells today without advertising. Self-publicity is the buzzword in the consumerist culture of the modern world. Even with effective advertising, soil could be sell. The main objective of this study is to find how social media is helpful in promoting films among youth and which media is more effective and friendly to convey the message of promotion. The effect of official social sites opposite other social sites is also analysed here in this research.
Keywords: exaggeration, buzzword, promotion