Anik Puji Rahayu, Lambang Subagiyo
Abstract: Strategic planning with SWOT analysis to do achievement the competitive university. Internal factors are strenghts and weaknesses and eksternal factors are opportunity and threats. Research approach is qualitative type case study, at Islamic Muhammadiyah University of East Borneo. Data collecting with in dept interview, participation observation and documentation. Analysis data with analysis SWOT (Strenghts, Weakness, opportunities, threats), internal and eksternal evaluation factors (IFE and EFE). The research of result can do that 12 strategic planning to the competitive university are promotion brand image, internal and eksternal quality assurance, leaderships credibilities, responsif to regulation, innovation quality, quality input, proses and outcome, human investation, accreditation legality, infrastruktur investation, character personal building and university organization, all lini empowerment and developing research.
Keywords: Strategic Planning, IFE and EFE, Analysis SWOT