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Research Paper | Business Management | Indonesia | Volume 8 Issue 7, July 2019

Analysis of Factors Which Influence Tourists Visit Increase That Affects Micro, Small and Medium Enterprises (MSMEs) Development, Their Implications to Regional Job Opportunity Creation and Regional Revenue in Jakarta

Endah Marendah Ratnaningtyas SE MM | Hanggoro Susanto ^[3] | Tutut Herawan ^[3] | Nur Wening ^[5] | Sujoko Sujoko ^[2]

Abstract: The research studies and analyzes the relationship among tourism activities (security and macro economics policy, tourism budget policy, development strategy of tourism object destination, developmentstrategy of supporting facilities, programs of stays). Specifically, theresearch analyzed the degree of either partial or simultant impacts oftourism activities to domestic and foregin tourism visits, the degree ofeither partial or simultant impacts of domestic and foreign tourism visits onthe development of micro, small, middle industries, the degree of eitherpartial or simultant impacts the development of micro, small, middleindustries on job creation and regional revenue of tourism sector in DKI Jakarta. The research was conducted in DKI Jakarta in 2018. The research population was of corporation of tourism sector adding up to 350 institution, consisting of 120 travel agencies, 70 hotels and 160 restaurants. The research sample was collected through propotionalestratified random sampling and was determined to 172 corporations (big, middle and small). This research also used secondary data from DKI Jakarta Tourism Agency, Association of Indonesia Tourism & TravelAgency (ASITA), Association of Indonesia Hotel and Restaurant Agency (APHRI) in the form of time series data ranging from since 2008 to 2018. This research used descriptive analysis as well as inferential. The researchtype was of explanatory research through which path anaysis was appliedto explain the degrees of direct and indirrect contribution among variables. To support the efficiency and accurate of data processing, statisticalsoftware, SPSS Ver 23 was used. The results of this research brought about implication that there was aneed to create good business climate supported by policy and regulation, tourism information centre, human resources quality improvement and thedevelopment of micro, small, middle industries capital aid. Besides, thebusiness network development, tourism support participation, improvementof tourism workers welfare and good cooperation among other provinciesin Indonesia are some necessary aspects to consider when developingnational tuorism industries. This research aims to determine and analyze the nearness of correlation between tourism activities (security stability and macroeconomic policy, tourism policy and budget; tourism object development strategy, support infrastructure development strategy, length of stay extension program). Specifically, this research analyzes the extent of influence of tourism activities both partially and simultaneously the number of foreign and domestic tourists’ visit, the influence of foreign and domestic tourists’ visits on MSMEs’ business development, the influence of MSMEs’ business development on tourism sector job opportunity creation and regional revenue in Jakarta. This research was conducted in Jakarta in 2009. The population of this research were 350 tourism sector companies, consisting of 120 travel bureaus, 70 hotels, and 160 restaurants. The research samples were selected using a proportional stratified random sampling technique, involving 172 companies (big, medium and small). This research also used secondary data obtained from Jakarta Tourism Service Office, Indonesia Tour and Travel Association (ASITA), Indonesia Hotel and Restaurant Business People’s Association (APHRI), that were sorted based on time series from the factors which influence tourists’ visit increase that affects the MSME development, and its implications on job opportunity creation and regional revenue in Jakarta.

Keywords: Tourists, MSMEs, Tourism, tourism objects, policies, strategies

Edition: Volume 8 Issue 7, July 2019,

Pages: 785 - 791

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