Merllyn Martina, Arifin Sitio
Abstract: This study aims to examine and analyze the influence of service quality, product quality and promotion on Prepaid Card Simpati purchasing decisions and their impact on Telkomsel Customer Satisfaction in Kupang city. The type of research used is using survey research. The research method uses a descriptive survey analysis method, the sample uses probability sampling techniques with the taking technique used randomly and the total respondents are 100. The analytical method used in this study is SPSS (Statistical Package for the Social Sciences) as a tool for compiling data that has been collected to find out the purpose of the research itself. The results showed that service quality did not affect purchasing decisions, while product quality and promotion influenced the decision to purchase Simpati Telkomsel prepaid cards. While for service quality, product quality, and promotion through purchasing decisions have a positive effect on the satisfaction of Simpati Telkomsel card customers in Kupang city.
Keywords: Service Quality, Product Quality, Promotion, Purchase Decision, and Customer Satisfaction