Disha A. Popat, Dr. Hemal B. Pandya
Abstract: Decision making is crucial problem in recent days in all types of situation. People do consider so many things before jumping to any decision. Just like other problems, investment is also one of the major problems faced by different investors. People actually dont know what their important attributes are in deciding anything. Here, problem is to check relationship between Saving, Age, No of earning persons and Income on investment decision, relation of different attributes on risk taking capacity of rural and urban investors, to examine the importance of different investment attributes among rural and urban investors and to study demographic profile of rural and urban investors. In this paper attempt has been made to examine investment behavior of 200 investors from Gandhinagar District. The study is based upon primary data collected through a structured questionnaire administered to 100 rural and 100 urban investors, drawn through quota sampling according to their various occupation categories. Analysis has been carried out by applying Discriminant Analysis and Regression model and found that investors decision is focused more on no of earning members in their family and least on income of family.
Keywords: Demographic details, Importance of Attributes, Factors of Investment Behaviour, Financial Knowledge Score, Investment avenues