Muhammad Andri Zuliansyah, Dessy Adriani, Elisa Wildayana
Abstract: Purun is a superior local commodity typical on peat land which has economic value if processed into mats. The business of woven purun has become a hereditary tradition for women until children who can make woven purun to old age. This research uses descriptive qualitative analysis with purposive sampling technique. The samples taken were craftsmen who were active in woven and related community. Based on the results of the study were to identification of growth and factors increasing the competitiveness of purun agroindustry in Ogan Komering Ilir district by considering the development of palm oil plantations with an average score 4.83, competition of purun and palm oil with an average score 4.97 and increasing investment and capital with an average score 4.20.
Keywords: Growth, Competitiveness, Purun Agroindusrty, Craftsmen,