Critical Common Success and Hindering Factors on the Use of E-Banking in Developing Countries: A Case of Bank Websites Evaluation in Tanzania
Ayoub M. Mswahili
This paper analyses the common success and hindering factors for key players on the use of E-Banking in developing Countries such as Tanzania. In surveying peer-reviewed literature, analyzing websites of three local and three foreign banks in Tanzania, factors for success and hindering the use of E-banking has been identified. From the literature review we have found out that security issues, digital divide, web usability and organizational influence were the critical common factors bases by users to use E-banking services. On the other hand, the findings from surveyed bank websites show that most of local and foreign bank put much efforts in general information, Check account balance, Transfer funds between accounts, Check bank statements and Search functions and disregard important issues such as legal statements and ease of use, community/social contribution and competition/rewards. The obtained findings provide useful insight for bank managers in developing appropriate marketing strategies to meet customer satisfaction and will assist both practitioners and academicians in doing future empirical research to understand better common factors for both users and banks as all of them are key players in the success of e-banking services.
Keywords: E-Banking, Security, Digital divide, web usability, Developing Countries
Edition: Volume 8 Issue 3, March 2019
Pages: 468 - 473