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Research Paper | Business Management | Indonesia | Volume 7 Issue 2, February 2018
Integration of Technology Acceptance Model and Theory of Planned Behaviour of Intention to Use Electronic Money
Heddy Friadi | Ujang Sumarwan [4] | Kirbrandoko [5]
Abstract: This study is to examine the factors that affect attitudes toward using and intention to use server-based or smartphone-based electronic money as a means of transaction. The factors to be analyzed are perceived usefulness, perceived ease of use, product knowledge, attitude, subjective norms and perceived behavioral control. This research uses combined model of technology acceptance model (TAM) and theory of planned behavior (TPB) with product knowledge as an additional variable. The research data was obtained by distributing questionnaires to 143 respondents. Partial Least Square - Structural Equation Modeling (PLS-SEM) through Smart PLS software is used to analyze the data. The results show that attitudes toward using of smartphone-based electronic money is affected by perceived usefulness and perceived ease of use. Attitudes, subjective norms and perceived behavioral controls affect the intention to use smartphone-based e-money. Smartphone-based electronic money with the most recent smartphone tool was introduced in the country compared to other banking products even compared to chip-based electronic money. As a relatively new product, massive promotion strategy becomes a necessity. Issuers to engage in more focused marketing strategies by reaching market targets that can increase awareness and public intention to use smartphone-based electronic money.
Keywords: e-Money, Intention, SEM, TAM, TPB
Edition: Volume 7 Issue 2, February 2018,
Pages: 711 - 716
Similar Articles with Keyword 'Intention'
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Analysis Study Research Paper, Business Management, United Arab Emirates, Volume 12 Issue 11, November 2023
Pages: 1236 - 1248The Role of Artificial Intelligence and its Impact on the Human Element in Business Organizations (Emirates Telecommunications Corporation as a Model)
Dr. Shadia Idris | Dr. Ayed Al Harthi
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Research Paper, Business Management, Malaysia, Volume 11 Issue 9, September 2022
Pages: 1193 - 1198Consumers' Intention towards Online Clothes Shopping Adoption within Klang Valley, Malaysia
Amina Soualhi [2] | Siti Aida Samikon [3]