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Research Paper | Business Management | Indonesia | Volume 7 Issue 2, February 2018
Exploring Factors Influencing Electronic Money Adoption (Qualitative Study of Line Pay E-Cash in Jabodetabek)
Aditia Pramagista | Indrawati [18]
Abstract: LINE is the biggest chat application affiliate with Mandiri bank to launched LINE Pay e-cash. This study aims to explore factors driving LINE Pay adoption in the users life. Variable examined from Bezovski which are Relative Advantage, Compatibility, Complexity, Cost, Trust, and Security Risk. Primary data was gained from in-depth interview within 17 interviewees, observation and documentation. Purposive sampling was conducted due to condition of this research. This research carried out through the triangulation method. The research conclude that first withdraw features and additional cost transaction have negative effect in adoption LINE Pay. Second, Promotion Price is become another reason of adopting LINE Pay.
Keywords: Electronic Money, Electronic Money Adoption, Mobile Application, Chat Application
Edition: Volume 7 Issue 2, February 2018,
Pages: 1297 - 1300
Similar Articles with Keyword 'Electronic Money'
Downloads: 153
Research Paper, Business Management, India, Volume 7 Issue 4, April 2018
Pages: 367 - 370Recent Trend in Crypto Currency in India Vs Global: Issues and Challenges-Overview
Dr. K. Kamalakkannan
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Research Paper, Business Management, Indonesia, Volume 7 Issue 2, February 2018
Pages: 711 - 716Integration of Technology Acceptance Model and Theory of Planned Behaviour of Intention to Use Electronic Money
Heddy Friadi | Ujang Sumarwan [4] | Kirbrandoko [5]