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Research Paper | Management | Indonesia | Volume 7 Issue 1, January 2018

The Analysis of Marketing Mix toward Behavior Intention: TCASH Case in Bandung (Quantitative ? Pilot Study)

Resty Ayuni Putri | Indrawati ^[18]

Abstract: Rapid development of electronic money presents a great opportunity for business players. A High number growing of E-Money become trigger factors of financial industrial growth. As electric money providers TCASH serve services with a lot of advantage towards their customer. From Bank Indonesia graphic, TCASH became one of highest ranking regarding their subscribers. Unfortunately, not many of Telkomsel subscribers use TCASH as their payment method. In fact TCASH is one of Telkomsel products and TCASH have a lot of promotion and merchant can benefit the user itself. This project focuses on determining whether the items of the research are valid and reliable based on the pilot study. The respondents only included 30 people with the category of TCASH non-active users in Bandung, Indonesia. Based on the result, almost all of the items are valid and reliable. Only one items that is not valid, because it is not valid the item needs to be deleted.

Keywords: Behavior Intention, Electronic Payment, Marketing Mix, TCASH, Telkomsel

Edition: Volume 7 Issue 1, January 2018,

Pages: 1732 - 1735

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