Amin Shody, Dewi Septanti, Rika Kisnarini
Abstract: The development trend of the Industry of MICE (Meeting, Incentives, Convention, Exhibition) in Surabaya especially at Jawa Timur Expo (JX International) has increased in terms of amountof events heald each year. At this time the participants requires the place that can able to accommodate all types of activities that will be done. Surely the selection of a representative building should be qualified in accordance with the exsisting standard. One of which is that it should be on the review of the physical aspect of buildings and accessibility.The physical aspect and accessibility is a mayor requirement that must be corrected by practitioner and they can get the maximum benefit, if they select venue with appropriately. This research aims to know the physical aspect and accessibility that affect on interest and behaviour of practitioners. The research applied exploratory research by using a descriptive approached and method of Strength, Weakness, Opportunities and Threat ( SWOT) analysis with SWOT matrix summary, to find out the factor that are influence in selecting the venue on the physical aspect and accessibility. The techniques of collecting data are observation, interview and documentation as supporting to know the result. The result of this research showed that JX International Expo as selection by practitioners, there are determinants of accessibility and the physical aspect of the building (variant of space and facilities) that are found the most influential. Furthermore, it should beable to provide the consideration especially to owner that make strategic policy in the company development.
Keywords: convention, exhibition, accessibility, physical aspect, SWOT Analysis