Downloads: 114
Informative Article | Management | China | Volume 6 Issue 12, December 2017
Coupling Performance Analysis of Three Pillars of Enterprise Management
Yifeng Wang [2] | Yilong Yu
Abstract: The three pillars of business management are strategic management, marketing management and project management. In the actual operation of the enterprise, strategic management, marketing management and project management need to be effectively matched. This paper uses the coupling mechanism of strategy, marketing and project and entropy theory to build a coupling model of enterprise strategy - resource - marketing - resource - project. Applying the coupling model, we explain the method of calculating the coupling degree of each pairwise combination separately, providing the support of mathematical method for strategic project selection and marketing project management and optimal allocation of resources, making their own contribution to the development of enterprise management theory, It also has a reference value for other industries.
Keywords: strategic management, marketing management, project management, coupling model
Edition: Volume 6 Issue 12, December 2017,
Pages: 1563 - 1571
Similar Articles with Keyword 'strategic management'
Downloads: 5 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Management, Indonesia, Volume 11 Issue 2, February 2022
Pages: 671 - 680Business Development Strategy for Rooftop Solar Power Plant at PT XYZ
Yantri Puspita Rani | Dr. M. Djoko Hanantijo
Downloads: 5 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2
Study Papers, Management, India, Volume 12 Issue 5, May 2023
Pages: 2020 - 2025Business Strategy Lessons from Mythology and History
Ronit Billimoria | Sameer Goel