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Research Paper | Social Science | Malaysia | Volume 7 Issue 6, June 2018

Sports Industry Career Opportunities: The Athletes Perception

Asiah Mohd Pilus ^[2] | Hanipah Hussin ^[2]

Abstract: Entrepreneurship contributes to economic growth and income within a nation. Entrepreneurship of the sports industry is an important area that provides employment opportunities and increases national income. Willingness to become an entrepreneur in the sports industry is an opportunity for graduates meet the job market to the sports industry. This study aims to identify the element readiness student-athletes to choose the sports industry entrepreneur as a career. This study consisted of 260 respondents. The respondents were student-athletes, which participate in inter-varsity games. Descriptive analyses are used to describe the readiness of student-athletes to become the sport industry entrepreneurs. This research identifies the readiness elements perceived by the student-athletes readiness in the sports industry entrepreneurship. The findings suggest the institutions of higher learning providing sports entrepreneurship course to foster willingness among the student-athletes to become the sport industry entrepreneurs.

Keywords: sports industry, sport marketing, career, entrepreneurship, sports business, student-athletes

Edition: Volume 7 Issue 6, June 2018,

Pages: 1319 - 1321

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