George Muganga, Anthony Mpairwe, Abigail Komurere
Abstract: The paper is about entrepreneurship and rural transformation. It highlights the nexus between natural availability of resources and the limited entrepreneurial potential in rural areas in developing countries using Uganda as a reference point. The author presents the underlying problems towards enterprising, adduces the evidence to the problems and provides a way forward for managing the root causes. The paper advances the natural availability phenomena as the root cause of a stale enterprising culture in rural areas and uses land abundance and related traditional agricultural practices in rural areas to substantiate the phenomena. The main thesis of the paper is that a great potential for enterprising in rural areas exists but is ironically impeded by the natural availability of what is required to initiate and implement business ideas.
Keywords: Enterprising, Agriculture, Natural Availability, rural areas, processing, packaging