Ling Qiu, Changchun Gao
Abstract: Currently, the cruise market in North America is almost saturated and that in Europe is restricted by the scale. However, the cruise market prospect in East Asia is broad due to the deep cultural heritage, abundant tourism resources and large population base, resulting in the shift of the global cruise industry eastward to Asia. The position of Asia in the global cruise economy has become prominent increasingly. As a part of Shanghai, one of the most economically powerful coastal cities in China, Baoshan has national leading land, sea and air transportation networks, huge passenger flow and natural deep water terminals. Therefore, Shanghai steps in front in the development of cruise economy, shouldering the responsibility of a leader in the development of the national cruise industry. It will accelerate the growth of Shanghais cruise industry to plan and construct the cruise town in Baoshan. In this paper, the author aims to further analyze the current construction orientation and development goal of the cruise town by studying the industrial base and analyzing the environment for the cruise town construction in Baoshan, explore the industrial distribution for the construction and development of the cruise town from the perspectives of tourism industry, leisure industry, finance and other service industries, and information industry, conduct in-depth analysis on the ideas about industrial distribution, and determine the system guarantee for industrial development so as to promote the healthy and orderly development of the cruise industry in China.
Keywords: Shanghai, cruise industry, trend