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Research Paper | Business Management | Indonesia | Volume 6 Issue 8, August 2017

Designing Performance Evaluating System of a Religious Service Company Using Balanced Scorecard, A Lesson from Umrah Pilgrimage Travel Agent in Indonesia

Faiz Zuhad Mushoffi | Idqan Fahmi ^[4] | Imam Teguh Saptono

Abstract: One of business sectors which is significantly growing in Indonesia is an umroh pilgrimage travel agency. In running the business, umroh pilgrimage travel agencies were in a dilemma since the company is demanded to not only give the best service to umrah pilgrims but also have to gain benefit in order to make this business always grows and develops. If several business aspects are not on balance, the impacts can be fatal. This happened to PT XYZ which experienced a huge loss which caused them folded up. During their business journey, PT XYZ always prioritized several aspects i. e. customers or best quality service for the consumers, while financial aspect was in the latter portion. Hence, it is normal if PT XYZ folded up in 2017. Therefore, it is recommended for PT XYZ to prioritize financial aspect. Although this company is categorized as a service company, nevertheless, in practice, this company is profit-oriented.

Keywords: travel, balanced scorecard, customer, finance

Edition: Volume 6 Issue 8, August 2017,

Pages: 1119 - 1121

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