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Research Paper | Business Management | Indonesia | Volume 6 Issue 7, July 2017
Analysis of User Acceptance towards Online Transportation Technology Using Utaut 2 Model: A Case Study in Uber, Grab and Go-Jek in Indonesia
Isradila | Indrawati [18]
Abstract: The emergence of online transportation started in Jakarta as it constantly suffers traffic jam, causing online transportation draws attention as it helps people reaching their destination. The fee where its relatively cheaper than conventional taxi become one of the reason. However, there still many problems faced by the online transportation companies. This research objective is to analyze factors inside UTAUT 2 model that influence the consumer on using online transportation technology in Indonesia. The result shows that factors influencing the Behavioral Intention on the adoption of online transportation technology in Indonesia are Habit, Hedonic Motivation, and Performance Expectancy. Meanwhile, the factors that influence the behavior of using online transportation services are Habit, Facilitating Condition, and Behavioral Intention. The influence on Behavioral Intention is 58.07 % and the influence on Use Behavior is 46.15 %.
Keywords: Behavioral Intention, Use Behavior, Online Transportation, UTAUT 2
Edition: Volume 6 Issue 7, July 2017,
Pages: 1479 - 1482
Similar Articles with Keyword 'Behavioral Intention'
Downloads: 115
Research Paper, Business Management, Indonesia, Volume 6 Issue 5, May 2017
Pages: 1860 - 1865Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)
Indrawati [18] | Rafa Najiya
Downloads: 133
Research Paper, Business Management, Indonesia, Volume 8 Issue 3, March 2019
Pages: 1613 - 1616Measurement Tool for Testing the Intention to Use Automated People Mover System
Dhiya Najmilia Wibowo | Indrawati [18]