The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 156 | Weekly Hits: ⮙2 | Monthly Hits: ⮙16

Research Paper | Business Management | Indonesia | Volume 6 Issue 7, July 2017

The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib

Consumer satisfaction is one parameter to measure the success of product marketing strategy. High levels of customer satisfaction will encourage the emergence of loyalty, which can affect the sustainability of consumers purchasing history. This study aims to see the factors that influence the marketing mix (7P) to customer satisfaction and loyalty of PT. Madu Pramuka, one of honey producer company with modern beekeeping in Indonesia. Since five years ago, the sales of three superior products have not increased as well as the production volume. The study was conducted at the largest outlet of PT. Madu Pramuka whom respondents are former consumers and have made purchases at this outlet in the last three months. The data analysis using SEM gives result that physical evidence, product and location from the marketing mix influence consumer satisfaction significantly. Consumer also significantly influence the formation of consumer loyalty. Based on customer satisfaction index, honey products consumers belong to satisfy category with value of 72.13 % and fall into neutral category on customer loyalty index with value of 40.69 %.

Keywords: marketing mix, customer satisfaction, customer loyalty, honey

Edition: Volume 6 Issue 7, July 2017

Pages: 1778 - 1783

Share this Article

How to Cite this Article?

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib, "The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20175276, Volume 6 Issue 7, July 2017, 1778 - 1783

Enter Your Email Address and Click Download Button





Similar Articles with Keyword 'marketing mix'

Downloads: 121 | Weekly Hits: ⮙2

Research Paper, Business Management, India, Volume 7 Issue 10, October 2018

Pages: 534 - 538

Product factors of E marketing in New Delhi

Khaled M.K Ismail Alshaketheep

Share this Article

Downloads: 123 | Monthly Hits: ⮙7

Research Paper, Business Management, Indonesia, Volume 2 Issue 1, January 2013

Pages: 712 - 717

Brand Positioning in Measuring Effectiveness Promotion: A survey on visitors Ciater Spa Resorts Subang West Java

Rakhmat Hidayattullah, Yaya Sundjaya, Ima Santhika

Share this Article

Downloads: 143 | Weekly Hits: ⮙2 | Monthly Hits: ⮙7

Research Paper, Business Management, Indonesia, Volume 6 Issue 12, December 2017

Pages: 1687 - 1692

The Relationship Between Selected Marketing Mix and Brand Equity of Ready to Drink (RTD)

Marina Nova Sari, Hartoyo, Nimmi Zulbainarni

Share this Article

Downloads: 156 | Weekly Hits: ⮙2 | Monthly Hits: ⮙16

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1778 - 1783

The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib

Share this Article

Downloads: 179 | Weekly Hits: ⮙2 | Monthly Hits: ⮙14

Research Paper, Business Management, Indonesia, Volume 7 Issue 5, May 2018

Pages: 704 - 709

Analysis of Country of Origin, Brand Image, Marketing Mix, and Purchase Intention of Indonesia Local Bag

Dewi Annisa Puspita, Lilik Noor Yuliati, Diah Krisnatuti

Share this Article

Similar Articles with Keyword 'customer satisfaction'

Downloads: 32 | Weekly Hits: ⮙2 | Monthly Hits: ⮙20

Case Studies, Business Management, Madagascar, Volume 10 Issue 2, February 2021

Pages: 1570 - 1576

Does the Purchase Method Influence Customer Satisfaction? A Case Study of Online and Direct Sales in Madagascar

Solofomiarana Rapanoel Tsirinirina, Ramanankonenana Tamby Misaina, Rakotovao Manovosoa Finaritra, Rakotomahenina Pierre Benjamin

Share this Article

Downloads: 45

Case Studies, Business Management, Kenya, Volume 6 Issue 4, April 2017

Pages: 2361 - 2365

Influence of Entrepreneurial Strategy on Customer Satisfaction in Water Providers in Kenya: A Case Study of Eldoret Water and Sanitation Company Limited

Marita Francis Asiago; Dr. Samson Nyang'au Paul

Share this Article

Downloads: 52

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1470 - 1475

The Effect of E-Service Quality toward Customer Satisfaction: PlayStation Store

As'adahullah Khairul Alam; Adhi Prasetio

Share this Article

Downloads: 121 | Weekly Hits: ⮙2 | Monthly Hits: ⮙12

Research Paper, Business Management, Indonesia, Volume 6 Issue 6, June 2017

Pages: 1156 - 1159

The Effect of Service Quality toward Satisfaction, Trust and Loyalty in Bank Jabar Banten Bogor Branch

Dena Graharnadi, Budi Suharjo, Netti Tinaprila

Share this Article

Downloads: 121 | Weekly Hits: ⮙1 | Monthly Hits: ⮙11

Research Paper, Business Management, Kenya, Volume 6 Issue 9, September 2017

Pages: 1702 - 1710

Adoption of Prepaid Electricity Metering System and Customer Satisfaction in Nairobi County, Kenya

Angelina M. Wambua, Peter Kihara, Henry K. Mwenemeru

Share this Article

Similar Articles with Keyword 'customer loyalty'

Downloads: 147 | Monthly Hits: ⮙12

Research Paper, Business Management, Indonesia, Volume 6 Issue 9, September 2017

Pages: 267 - 271

The Effect of Experiental Marketing on Customer Satisfaction and Loyalty Restaurant 150 Eatery in Bogor

Andrianto Ekoputra, Hartoyo, Dan Dodikridho Nurrochmat

Share this Article

Downloads: 153 | Weekly Hits: ⮙2 | Monthly Hits: ⮙9

Research Paper, Business Management, Indonesia, Volume 7 Issue 8, August 2018

Pages: 786 - 790

Factors Analysis Influencing Consumer Loyalty in Taxi Users based on "Uber" Online in Jakarta

Arief Mahardiwan

Share this Article

Downloads: 156 | Weekly Hits: ⮙2 | Monthly Hits: ⮙16

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1778 - 1783

The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib

Share this Article

Downloads: 254 | Weekly Hits: ⮙1 | Monthly Hits: ⮙25

Research Paper, Business Management, India, Volume 9 Issue 8, August 2020

Pages: 141 - 143

Effect of Customer Relationship Management (CRM) on Customer Satisfaction

Dheeraj Anchuri

Share this Article

Similar Articles with Keyword 'honey'

Downloads: 152 | Weekly Hits: ⮙5 | Monthly Hits: ⮙13

Research Paper, Business Management, Indonesia, Volume 6 Issue 8, August 2017

Pages: 262 - 267

Analysis of Business Model Development of Honey Products Using Business Model Canvas Approach

Arsy Annasla Disa, Rita Nurmalina, M Faiz Syuaib

Share this Article

Downloads: 156 | Weekly Hits: ⮙2 | Monthly Hits: ⮙16

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1778 - 1783

The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib

Share this Article

Downloads: 176 | Weekly Hits: ⮙4

Case Studies, Business Management, Indonesia, Volume 7 Issue 1, January 2018

Pages: 59 - 61

Business Model Canvas of Honey Soap Industry: Case Study at CV Madu Apiari Mutiara

Diah Dwi Swastiati, Rokhani Hasbullah, Setiadi Djohar

Share this Article



Top