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Research Paper | Communication or Media Studies | Indonesia | Volume 5 Issue 11, November 2016

Research on Teenagers Interpretation of Smoking Ban Pictures in Denpasar

Arya Pageh Wibawa ^[2]

Abstract: Indonesia is one country in the world that have the largest populations, also have a big enough problem. One of them is increasing the total number of smokers. According to WHO data (2008), Indonesia is the third largest number of smokers in the world after China and India as many as 62 million people. Approximately 34.7 % of the Indonesian population aged 10 years and older were smokers. Smoking habits not only on adults, but also carried out by children and teenagers. Approximately 20 % of smokers in Indonesia are teenagers aged between 15 and 21 years.1, 7 % of smokers start smoking at the age of 5-9 years and most (43, 3 %) started smoking at the age of 15-19 years. More than 40, 3 million Indonesian children aged 0-14 years living with smokers and exposed to cigarette smoke in the environment (Kemenkes, 2010). It is feared that children and teenagers will be easier to be active smokers and will more quickly feel the bad impact. This research uses quantitative descriptive approach with 128 respondents where 85 respondents are passive smokers and 43 respondents are active smokers. The results showed that relationship differences and strong influence on halo effect instruments of both teen smoker types made Denpasar teenagers as High Culture Context (HCC) society. HCC society tend to be on collectivism cultural dimension and prioritize the society values and traditions and communicate with implicit language.

Keywords: Interpretation, Attribution, Stereotype, Hallo effect, Expectancy, Experience

Edition: Volume 5 Issue 11, November 2016,

Pages: 1088 - 1096

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