Elly Yuliawati, Leni Marlina
Abstract: As a new step in diversifying the market, South Korea makes Muslim-friendly tourism policy as a form of public diplomacy that is implemented to attract Muslim tourists in the world. Indonesia which has the majority of the Muslim society is a potential market for Muslim-friendly tourism. By the Strategic Communication South Korean Government is trying to provide facilities for Muslim tourists to visit South Korea through Muslim Friendly Korea campaign. This study aims to explain public diplomacy between South Korea and Indonesia through the Muslim Friendly Korea campaign and the implications of Muslim Friendly Korea campaign as a form of South Korean Public Diplomacy, as well as the people to people relationships that are built between the South Korea and Indonesia Society. This study uses a case study method with a qualitative approach, the results of this study are people to people relationship that was built between the South Korea and Indonesia Society goes well and the Muslim Friendly Korea Campaign is being a challenge that must be faced by Indonesia in creating new innovations to attract more foreign tourists especially South Korea to come and enjoy the beauty of Indonesia.
Keywords: Public Diplomacy, Strategic Communication, Muslim Friendly Korea, Campaign