International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Business Studies | Oman | Volume 6 Issue 4, April 2017


A Study on Customer Preferences towards Selected Local Omani (FMCG) Products

Ansa Savad Salim | Mohammed Ahmed Hamood Al Jahdhami | Saeed Nassir Said Al Handhali


Abstract: It is very important to study Consumer awareness and preferences towards selected local Omani (FMCG) products to understand the main reasons why people prefer branded products available in the market other than local products. To identify the reason why people reluctant to buy local products. Brand preference is closely related to brand choice that can facilitate consumer decision making and activate brand purchase. Knowing the pattern of consumer preferences across the population is a critical input for designing and developing innovative marketing strategies. It reveals the heterogeneity of consumer choices leading to efficient market segmentation strategies. The cultural, social, psychological and personal factors of consumers lead to the preferences of consumer products. To look in depth about the national branding, it is vital that research need to be conducted in this field as different aspects. This research looks into the consumer awareness and preferences towards Omans local products. The citizens and expatriates views on nations local branding in general and branding Oman in particular is also been looked into the study. The study looks forward to find the result for giving appropriate recommendations if there exist a gap.


Keywords: Consumer Awareness, Preferences, Local Omani Products, FMCG, Private Labels


Edition: Volume 6 Issue 4, April 2017,


Pages: 1273 - 1277


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How to Cite this Article?

Ansa Savad Salim, Mohammed Ahmed Hamood Al Jahdhami, Saeed Nassir Said Al Handhali, "A Study on Customer Preferences towards Selected Local Omani (FMCG) Products", International Journal of Science and Research (IJSR), Volume 6 Issue 4, April 2017, pp. 1273-1277, https://www.ijsr.net/get_abstract.php?paper_id=31011704

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