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Research Paper | Management | Indonesia | Volume 3 Issue 6, June 2014
Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk
Rina Nurlaelasari | Marza Yopita | Acep Durahman
Abstract: This study is a strategic management analysis at PT. Ultrajaya measured by matrix strategies including Boston Consulting Group Matrix; SWOT Matrix; Space Matrix and QSPM Matrix. This study will describe matrices strategy implementation at PT. Ultrajaya. Based on the matrix calculations; PT. Ultrajaya are in the market leader position with innovation; improvement and learning in every field; thus affecting value for company by new product creation; provide more value for customer and efficiency continuously so that company can perform a wider market penetration in order to increase the annual revenue and margin.
Keywords: SWOT, QSPM, corporate strategic management
Edition: Volume 3 Issue 6, June 2014,
Pages: 2178 - 2183
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Research Paper, Management, Indonesia, Volume 3 Issue 6, June 2014
Pages: 529 - 534E-Business Analysis of Garut University (UNIGA) Using the Business Model Canvas
Maghfirah | Dini Turipanam Alamanda [4] | Adhi Prasetio [3] | Fajar Prabowo | Abdullah Ramdhani
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Research Paper, Management, Indonesia, Volume 10 Issue 9, September 2021
Pages: 1467 - 1470Analysis of Marketing Strategy for Saving Product at Bank Mandiri during the COVID-19 Pandemic Using NVIVO12 as an Analysis Tool
Ratih Mandasari Seflinau