International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Management | Indonesia | Volume 3 Issue 6, June 2014


Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk

Rina Nurlaelasari | Marza Yopita | Acep Durahman


Abstract: This study is a strategic management analysis at PT. Ultrajaya measured by matrix strategies including Boston Consulting Group Matrix; SWOT Matrix; Space Matrix and QSPM Matrix. This study will describe matrices strategy implementation at PT. Ultrajaya. Based on the matrix calculations; PT. Ultrajaya are in the market leader position with innovation; improvement and learning in every field; thus affecting value for company by new product creation; provide more value for customer and efficiency continuously so that company can perform a wider market penetration in order to increase the annual revenue and margin.


Keywords: SWOT, QSPM, corporate strategic management


Edition: Volume 3 Issue 6, June 2014,


Pages: 2178 - 2183


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How to Cite this Article?

Rina Nurlaelasari, Marza Yopita, Acep Durahman, "Corporate Strategic Management Analysis of PT Ultrajaya Milk Industry and Trading Company Tbk", International Journal of Science and Research (IJSR), Volume 3 Issue 6, June 2014, pp. 2178-2183, https://www.ijsr.net/get_abstract.php?paper_id=23061404

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