Sonu Mertiya, Rajshree Upadhyay
Abstract: The present paper aims at highlighting the association of entrepreneurial behaviour with personal and socio-economic characteristics of rural women. The study was conducted in Udaipur district of Rajasthan with a total sample of 100 rural women. The major findings reveal that Socio personal variables like age, occupation, education, land holding, family type, family size, livestock ownership, media ownership, extension contact, socio-economic status were found to be associated with the entrepreneurial behaviour of the rural women.
Keywords: Entrepreneurial behaviour, rural women, associated factor