Nurul Nadiah Ahmad
Abstract: Green Entrepreneur Tracking System (GETS) is an innovative system that assist entrepreneurs to implement and monitor the green initiatives in their business operation. This system is important to support the creation of a whole new entrepreneurship paradigm relating to how to conduct business in an environmentally responsible manner. Green entrepreneur has already been acknowledged as a major driver for a better sustainable society and simulate local economies. This system is novel in providing concrete measurement and objective monitoring in order to attempt the concept of MyHIJAU in business. Besides, the user can viewed ad-hoc report on green initiatives based on monthly and yearly recording. This invention has a commercialization potential to all businesses and organization regardless of industry. In addition, this system is able to pursue green growth for sustainability and resilience as one of the strategic thrust of the 11st Malaysia Plan.
Keywords: innovative system, green initiatives, entrepreneur, sustainable