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Research Paper | Agriculture and Technology | Kenya | Volume 5 Issue 10, October 2016

Effect of Emotional Issues of Strategic Change Management on Performance at Kenya Airways

Richard Kiti | Dr. Deniss Juma | Chris Jared Odondi ^[5]

Abstract: In the current world, change must occur and organizations are not left out. Organizational change is a socially constructed reality with negotiated meaning as outcomes of power relationships and struggles for supremacy. The change management process in any organization must happens due to the awareness of the need for change. Perceptions of these changes are multi-dimensional and have behavioral implications for humans decision-making. Employee perception of change management should be an important factor to an organization as it determines whether the organization will succeed or fail in its change processes. Therefore, this study established the effect of emotional issue of strategic change on performance of Kenya Airways. This study adopted a descriptive research design. The target population of this study consisted of the 480 management staff working for Kenya Airways within all the three levels of management. A sample of 48 respondents (10 % of the target population) was drawn from the 480target population. Stratified sampling technique was used to sub-divide the population into levels obtaining a representative sample. Primary data was then collected using structured questionnaires. Analysis and interpretation of the data was done using both qualitative and quantitative methods according to research objectives and research questions. The data collected thenwas summarized, classified, tabulated and analyzed qualitatively. Data presentation was in then tableted into charts and percentages.

Keywords: Analysis of emotional, attitudinal issue, Employee perception, Strategic change, performance and Kenya Airways

Edition: Volume 5 Issue 10, October 2016,

Pages: 1351 - 1355

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