International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 109

Research Paper | Home Science | India | Volume 4 Issue 12, December 2015


Children's and Parent's Perspective towards Television Viewing in Jammu (J& K) India

Dr. Shashi Manhas [2] | Renu Chib


Abstract: The present research was conducted to study the children's perspective towards T. v viewing. The sample comprised of 50 respondent children in theage group of 6-12 years. The sample was selected from Gole, Talab Tillo, Jammu. Tool used for the study was self devised interview schedule and observation. Data was collected through personal home visits. Findings revealed that T. v watching was preferred by all the sample children. Children were fond of T. v watching and their most favorite programs were cartoons, sports related programs and reality shows. T. v advertisements were liked by majority of children and their favorite advertisements were of food products, toys and cosmetics related advertisements.


Keywords: perspective, preferred, children, favorite, reality shows, interested


Edition: Volume 4 Issue 12, December 2015,


Pages: 1923 - 1926


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How to Cite this Article?

Dr. Shashi Manhas, Renu Chib, "Children's and Parent's Perspective towards Television Viewing in Jammu (J& K) India", International Journal of Science and Research (IJSR), Volume 4 Issue 12, December 2015, pp. 1923-1926, https://www.ijsr.net/get_abstract.php?paper_id=16121503

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