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Review Papers | Management | Tunisia | Volume 3 Issue 5, May 2014
The Use of Internet and the Emergence of Consumer Co-Creator
RegaiegEssafi Raida | BouslamaNji
Abstract: This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers ?co- creator?. Integrating ?Co creation? is a source of customization and it makes the adaptation of the company offers to customers' needs.
Keywords: Internet use, relational approach, consumers co-creator, interaction, customer relationship management
Edition: Volume 3 Issue 5, May 2014,
Pages: 932 - 934
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Research Paper, Management, Indonesia, Volume 4 Issue 12, December 2015
Pages: 733 - 736Effect of Online Advertising towards Online Attitude of Adolescents in Indonesia
Erni Martini [6] | Sri Widaningsih
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Research Paper, Management, Indonesia, Volume 6 Issue 7, July 2017
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