Chhaya Shejul, Padmavathi
Abstract: Evaluation of the link structure of a web site and its redefinition to achieve increased efficiency with regard to easier information retrieval is a common problem in website development. A primary reason is that the web developers? understanding of how a website should be structured can be considerably different from that of the users. This paper includes a technique that discovers the gap between Web site designers' expectations and users' behavior. The former are assessed by measuring the inter-page conceptual relevance and the latter by measuring the inter-page access co-occurrence. Also, in this paper we present a survey of the use of Web mining for Web personalization and web transformation approaches.
Keywords: web personalization, web transformation, Website design, conceptual relevance, access co-occurrence