Abstract: The research is about the phenomena of symbolic language war in cell ads. based on the issue above, l will describe the aims of forms and meanings behind and the social factor caused. The object of the research is all cell ads in Makassar that has been introduced in media whether visual or non-visual. The research was descriptive in introducing Bourdieus social theory towards Nourman Fairloughs cda approach which l hope to find out declare the new prespective from both side.
Keywords: CDA, symbolic language war, cell ads