Aanchal Kakkar, Utkarsh Saxena, Rana Majumdar
Abstract: Social media are gaining popularity and are progressively used in regular operations of many organizations, including start-ups, small, medium-sized, and large organizations. The purpose of this research is to explore the impact of social media and to analyze to what extent social media have impact on organizational capabilities and business performance. We have analyzed the impact of various social media applications on business capabilities and on business performance. Communication in industrial has increased immensely in todays scenario. In case of business enterprise flourishing even social media play a major role since it has continued to evolve and has been offering companies fresh and meaningful ways knowing their customers demand better. For example of running business, the questions among the applicants run around the customerization. What kind of products customers are seeking, how to secure supplies of better products, whatkind of services should be provided so that customers welcome and appreciate.One has to be think long and hard and should be creative then only one can develop its business status as we all are taught from the birth time survival of the fittest, a business whose focus is only on customerization can lead to flourish in the future. Consequently, businesses ranging from small firms to large global enterprises have realized that social networking sites if used properly can be powerful inbound marketing tools. So this survey paper provides the technique of social network collaboration for exploration of their products and to make best use of social networking to business operations and concerning about how it could be drained on worker productivity and how is it wiring our world to share.
Keywords: social media, business performance, business analyst, capatilism, collaboration