Usage of Online Shopping Among College Students with Special Reference to Coimbatore City
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Management | India | Volume 4 Issue 7, July 2015

Usage of Online Shopping Among College Students with Special Reference to Coimbatore City

Dr. S. Nirmala, A.Harisevitha

This study tries to find out the penetration of online shopping and the preferences of online shopping website among students with special references to Coimbatore district.The online shopping websites like Flip kart, Amazon, Jabong, and others were taken to understand which website is the most preferred by the students. Descriptive study was conducted by using questioner method with a sample size of 100 respondents. An appropriate statistical tool like frequency analysis, crosstab, independent t-test, chi square and anova was done to arrive at the result. The conclusive result shows that female students prefer online shopping more compared to male students and it was also revealed that the Flip kart is the leading website among students compared to the other online shopping websites.

Keywords: online shopping, buying behaviour, preferences of website

Edition: Volume 4 Issue 7, July 2015

Pages: 1492 - 1495

Share this Article

How to Cite this Article?

Dr. S. Nirmala, A.Harisevitha, "Usage of Online Shopping Among College Students with Special Reference to Coimbatore City", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB156724, Volume 4 Issue 7, July 2015, 1492 - 1495

94 PDF Views | 81 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'online shopping'

Research Paper, Management, India, Volume 9 Issue 2, February 2020

Pages: 710 - 712

Factors Affecting Students' Attitude towards Online Shopping

Dr. M. Ganesan

Share this Article

Research Paper, Management, India, Volume 4 Issue 7, July 2015

Pages: 1492 - 1495

Usage of Online Shopping Among College Students with Special Reference to Coimbatore City

Dr. S. Nirmala, A.Harisevitha

Share this Article

Research Paper, Management, India, Volume 3 Issue 5, May 2014

Pages: 1347 - 1349

Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping)

Satish Rewatkar

Share this Article

Research Paper, Management, India, Volume 3 Issue 8, August 2014

Pages: 1898 - 1900

Online Shopping and Its Impact on Consumer Behavior in Trans Yamuna Area of Allahabad

Rekha Verma, Agift Aimol, Nisha Chacko

Share this Article

Research Paper, Management, Malaysia, Volume 8 Issue 8, August 2019

Pages: 1016 - 1021

Factors to Improve the Quality of Fashion Clothing Shops in Douala, Cameroon

De Momha III Georgette Naomie

Share this Article

Similar Articles with Keyword 'buying behaviour'

Research Paper, Management, India, Volume 5 Issue 1, January 2016

Pages: 1386 - 1390

Impact of Television Commercials on Purchasing Behaviour of Masses

Nidhi Rani, Dr. Vikas Sharma

Share this Article

Research Paper, Management, India, Volume 5 Issue 3, March 2016

Pages: 1877 - 1879

Impact of Demographic Profile on Motive for Purchase of Laptop

Salma Shaheen, Savita Gautam

Share this Article

Research Paper, Management, India, Volume 4 Issue 7, July 2015

Pages: 1492 - 1495

Usage of Online Shopping Among College Students with Special Reference to Coimbatore City

Dr. S. Nirmala, A.Harisevitha

Share this Article

Survey Paper, Management, China, Volume 5 Issue 11, November 2016

Pages: 1486 - 1494

Consumer Perception of Product Quality: Comparative Study of Voltic Mineral Water and Bonaqua Mineral Water in Ghana

Benjamin Korankye, Dennis Asante, Richmond Asirifi-Danquah, Ofosu Bright Okyere

Share this Article

Survey Paper, Management, India, Volume 3 Issue 5, May 2014

Pages: 300 - 303

A Study on Impact of Sales Promotional Activities on Customer Buying Behaviour with Special Reference to Rathi Build Mart; Raipur

Paridhi Bhandari

Share this Article
Top