International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Management | India | Volume 4 Issue 7, July 2015

Transformation in Pharmaceutical Industry: Developing Customer Orientation

Dr. Vaishali Rahate, Sapan Joshi, Manish Upadhyay

Marketing strategy has a great role to play in pharmaceutical products promotion in the current scenario hence it is a research area where a lot has been contributed and much more to be explored. Due to technological changes and increasing competition, marketing strategies have evolved in various forms pertaining to the need of customers and consumers. In this paper we provide a detail study & analysis of current marketing practices in Pharmaceutical companies. The paper is divided in to two parts, the first part discusses about the introduction of Indias pharmaceutical industry scenario and the current issues and challenges it is facing. The second part is the study of some of the companys annual general report in which we have tried to understand what challenges the companies are facing, what are the strategy they are using to counter the problem and what are the effects the companies are observing. This paper provides better understanding of consequences and causes of major players in Indian Pharmaceutical Industry.

Keywords: Customer, Customer Orientation, Indian Pharmaceutical Industry, Marketing strategy

Edition: Volume 4 Issue 7, July 2015

Pages: 1616 - 1620


How to Cite this Article?

Dr. Vaishali Rahate, Sapan Joshi, Manish Upadhyay, "Transformation in Pharmaceutical Industry: Developing Customer Orientation", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB156513, Volume 4 Issue 7, July 2015, 1616 - 1620

36 PDF Views | 35 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Customer'

Research Paper, Management, Indonesia, Volume 3 Issue 6, June 2014

Pages: 529 - 534

E-Business Analysis of Garut University (UNIGA) Using the Business Model Canvas

Maghfirah, Dini Turipanam Alamanda, Adhi Prasetio, Fajar Prabowo, Abdullah Ramdhani

Share this article

Case Studies, Management, India, Volume 7 Issue 7, July 2018

Pages: 1452 - 1459

Breaking Monopoly in Digital Markets

Ayushi Narula, Kaustubh Saxena, Cheena Agarwal, Kartik Goyal

Share this article

Research Paper, Management, Namibia, Volume 9 Issue 5, May 2020

Pages: 1684 - 1690

Implications of Organisational Shared Vision in Private Tertiary Institutions in Gauteng Province, South Africa

Austin Musundire, Gibbet Murambiwa Magaisa, Lovemore Matipira

Share this article

Research Paper, Management, Kenya, Volume 4 Issue 5, May 2015

Pages: 1510 - 1514

The Influence of Selected Human Resource Management Practices on Employee Satisfaction in the Technical University of Kenya

Beth Wangari Njuguna, Dr. Samuel Obino Mokaya, George Chisese Mukhweso

Share this article

Research Paper, Management, India, Volume 4 Issue 11, November 2015

Pages: 1746 - 1756

Impact of Social Media Marketing on Business Exposure and Customer Response: A Study on Educational Institutes of Chhattisgarh

Dr. Ashok Kumar Chandra, Monal Deshmukh

Share this article



Similar Articles with Keyword 'Customer Orientation'

Research Paper, Management, Iran, Volume 5 Issue 3, March 2016

Pages: 1837 - 1841

The Investigation of Effect of Customer Orientation and Staff Service-Oriented on Quality of Service, Customer Satisfaction and Loyalty in Hyperstar Stores

Nazanin Jarideh

Share this article

Research Paper, Management, India, Volume 4 Issue 7, July 2015

Pages: 1616 - 1620

Transformation in Pharmaceutical Industry: Developing Customer Orientation

Dr. Vaishali Rahate, Sapan Joshi, Manish Upadhyay

Share this article

Research Paper, Management, Ghana, Volume 5 Issue 3, March 2016

Pages: 376 - 384

Employees in Ghana Attitude toward the Marketing Concept Operation in Organizations

Benjamin Tawia Ansu, Kwabena Obeng-Asare

Share this article

Research Paper, Management, Kenya, Volume 3 Issue 4, April 2014

Pages: 68 - 78

Implications of Globalization for International Business Strategy: A Multi-Sectoral Approach

Ericlee Nyaga Muciimi, Evanson Mwangi Ngumo

Share this article

Research Paper, Management, Rwanda, Volume 7 Issue 11, November 2018

Pages: 321 - 328

Effect of Strategic Orientation on Organizational Performance: A Case Study: Sonarwa General Insurance Company Ltd

Edith Iragena, Dr. Patrick Mulyungi

Share this article



Similar Articles with Keyword 'Indian Pharmaceutical Industry'

Research Paper, Management, India, Volume 4 Issue 7, July 2015

Pages: 1616 - 1620

Transformation in Pharmaceutical Industry: Developing Customer Orientation

Dr. Vaishali Rahate, Sapan Joshi, Manish Upadhyay

Share this article

Research Paper, Management, India, Volume 8 Issue 3, March 2019

Pages: 117 - 122

Development of a Service Delivery Model that will Bridge the Gap between Service Support Expected by Indian Pharmaceutical Companies

Dr. Amit Gosar, Rajesh Acharya

Share this article



Similar Articles with Keyword 'Marketing strategy'

M.Tech / M.E / PhD Thesis, Management, Kenya, Volume 3 Issue 10, October 2014

Pages: 1309 - 1314

The Role of Strategic Positioning On Products Performance in the Telecommunications Industry in Kenya

Mary Anyango Onguko; Dr. Mary Ragui

Share this article

Research Paper, Management, China, Volume 4 Issue 6, June 2015

Pages: 2721 - 2723

The Analysis of Low Carbon Marketing Mode of Small and Medium-Sized Enterprises

Fang Fang

Share this article

Research Paper, Management, China, Volume 4 Issue 7, July 2015

Pages: 2189 - 2191

The Analysis of Marketing Strategies of Real Estate Enterprises in Three Line Cities

Fang Fang

Share this article

Research Paper, Management, China, Volume 8 Issue 10, October 2019

Pages: 714 - 716

Research on the Customer Behavior and the Strategy of China?s Company to the Customers

Guo Nyuhuan

Share this article

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 785 - 787

Green Marketing Information System

Rekha K G

Share this article
Top