International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Management | India | Volume 4 Issue 5, May 2015

A Multinomial Logistic Regression Analysis on Service Quality in Higher Education on the Behavioural Intentions of the Students

Maria Josephine W, Kirubashini B

Higher education plays a significant role in the development of a country. Higher education inculcates knolwedge, employability skills, and entrpernurial qualities thereby, it eradictes povertyand inequality. In the area of higher education, the constitues quality is still developing and keeps on emerging because the educational enivironment is dynamic. Service industries are playing an increasinhly important role in the economy of many nations. In todays global scenario of xompetition, rendering service quality is a key for sucess. Many experts concur that the most powerful competitive trend currently shaping the services marketing is service quality. Since education being inckuded inthe service sector, the problem and the importance of quality in education also occupjes significant position. The aim of thestudy is to analyse the behavioural intensions of the students in recommending their institutions to the future students based on the service quality dimensions. A multi nominal regression analysis is used to analyse relationships betwen a non metric dependent variable and metric or dichotomous independent variable in order to analyse the behavioural intensions of the students based on service quality. n

Keywords: higher education, service quality, behavioural intensions, multinominal logistic regression

Edition: Volume 4 Issue 5, May 2015

Pages: 3236 - 3240

Share this Article

How to Cite this Article?

Maria Josephine W, Kirubashini B, "A Multinomial Logistic Regression Analysis on Service Quality in Higher Education on the Behavioural Intentions of the Students", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB155115, Volume 4 Issue 5, May 2015, 3236 - 3240

35 PDF Views | 32 PDF Downloads

Download Article PDF

Similar Articles with Keyword 'higher education'

Research Paper, Management, Malaysia, Volume 3 Issue 7, July 2014

Pages: 893 - 896

The Impact of Intrinsic Job Satisfaction and Extrinsic Job Satisfaction on Product Innovation: A Case of Iraqi Public Universities

Hussain K. Hussain, Noraini Abu Talib, Ishak Mad Shah

Share this Article

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 3236 - 3240

A Multinomial Logistic Regression Analysis on Service Quality in Higher Education on the Behavioural Intentions of the Students

Maria Josephine W, Kirubashini B

Share this Article

Research Paper, Management, India, Volume 5 Issue 2, February 2016

Pages: 2167 - 2170

An Analytical Study on Role of Government in Accelerating Higher Education in India

Ankita Srivastava, Dr. Daya Shankar Yadav

Share this Article

M.Tech / M.E / PhD Thesis, Management, Zimbabwe, Volume 3 Issue 6, June 2014

Pages: 2267 - 2275

An Impact Evaluation of ICT Utilization in Zimbabwean Universities ODL Administrative and Delivery Processes: A Case Of 4 Harare Universities (2009 - 2011)

Dr Elisha Chamunorwa Kujeke, Dr Kennedy Andrew Thomas, Dr Leonorah Tendai Nyaruwata

Share this Article

Research Paper, Management, Ghana, Volume 3 Issue 12, December 2014

Pages: 2145 - 2146

Quality Assurance: Institutionalizing Pragmatism

Lawrence Lowell PhD

Share this Article

Similar Articles with Keyword 'service quality'

Informative Article, Management, India, Volume 8 Issue 9, September 2019

Pages: 810 - 813

Quality Service a Prerequisite for CRM: A Study of Indian Corporate Healthcare Environment

Smita Poi

Share this Article

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 3236 - 3240

A Multinomial Logistic Regression Analysis on Service Quality in Higher Education on the Behavioural Intentions of the Students

Maria Josephine W, Kirubashini B

Share this Article

M.Tech / M.E / PhD Thesis, Management, Malaysia, Volume 4 Issue 11, November 2015

Pages: 1190 - 1193

Testing the Validity of a Proposed Model for Measuring Customer Satisfaction in Libyan banks Using Confirmatory Factor Analysis

Ali Ramadan Musbah, Nasser Habtoor

Share this Article

Research Paper, Management, Indonesia, Volume 6 Issue 5, May 2017

Pages: 2546 - 2552

The Influence of User Experience towards Switching Barrier of GSM Operators in Bandung

Zul Asmi Retno A, Indira Rachmawati

Share this Article

Informative Article, Management, India, Volume 4 Issue 1, January 2015

Pages: 2674 - 2695

Securing the Future: A Systems Approach to Continuous Improvement in Health Care by Applying the Theory of Constraints

Tabish S. A., Nabil Syed

Share this Article



Top