Rural Marketing ? Profitability in Rural Sales
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 114 | Weekly Hits: ⮙4 | Monthly Hits: ⮙11

Research Paper | Management | India | Volume 4 Issue 5, May 2015

Rural Marketing ? Profitability in Rural Sales

Preety Panicker, Anup Warrier

For many FMCG and Financial businesses in India, rural markets hold the key to their future growth. Companies those have been identified this potential and opportunities are stepping up efforts to gain a strong traction in these markets. Although the high costs required serving rural consumers make it difficult for companies to establish a profitable presence at large. But still, executives shouldn-t be put off by these challenges. This research paper reveals that making real profits in India-s rural markets is possible, even in the short term. What is the key to success Companies shall build and maintain efficient sales and distribution networks tailored to rural India-s unique characteristics. This report explains how companies can generate profits and achieve high by reaching, acquiring and retaining rural consumers in India.

Keywords: Rural Marketing, FMCG products, Financial products, Rural Challenges, Rural Marketing Strategies

Edition: Volume 4 Issue 5, May 2015

Pages: 1359 - 1361

Share this Article

How to Cite this Article?

Preety Panicker, Anup Warrier, "Rural Marketing ? Profitability in Rural Sales", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB154484, Volume 4 Issue 5, May 2015, 1359 - 1361

Enter Your Registered Email Address





Similar Articles with Keyword 'FMCG products'

Downloads: 109 | Weekly Hits: ⮙1 | Monthly Hits: ⮙7

Research Paper, Management, India, Volume 3 Issue 9, September 2014

Pages: 1896 - 1899

Impact of Global Financial Crisis on the Growth of Organized Retail Development in India

Dr. S. Poornima, Deepha.B

Share this Article

Downloads: 114 | Weekly Hits: ⮙4 | Monthly Hits: ⮙11

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 1359 - 1361

Rural Marketing ? Profitability in Rural Sales

Preety Panicker, Anup Warrier

Share this Article

Similar Articles with Keyword 'Financial products'

Downloads: 114 | Weekly Hits: ⮙4 | Monthly Hits: ⮙11

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 1359 - 1361

Rural Marketing ? Profitability in Rural Sales

Preety Panicker, Anup Warrier

Share this Article

Downloads: 118 | Weekly Hits: ⮙1 | Monthly Hits: ⮙13

Research Paper, Management, India, Volume 4 Issue 1, January 2015

Pages: 1768 - 1772

Investor Perception on Mutual Fund with Special Reference to Ananthapuramu, Andhra Pradesh

Mahabub Basha Shaik

Share this Article

Downloads: 131 | Weekly Hits: ⮙4 | Monthly Hits: ⮙14

Research Paper, Management, India, Volume 4 Issue 3, March 2015

Pages: 2428 - 2430

Cross Selling of Financial Products ? A Study Based on Customers in Kerala

Rekha K. G.

Share this Article



Top