Abstract: Rural Marketing ? Profitability in Rural Sales
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064

Downloads: 116

Research Paper | Management | India | Volume 4 Issue 5, May 2015

Rural Marketing ? Profitability in Rural Sales

Preety Panicker, Anup Warrier

For many FMCG and Financial businesses in India, rural markets hold the key to their future growth. Companies those have been identified this potential and opportunities are stepping up efforts to gain a strong traction in these markets. Although the high costs required serving rural consumers make it difficult for companies to establish a profitable presence at large. But still, executives shouldn-t be put off by these challenges. This research paper reveals that making real profits in India-s rural markets is possible, even in the short term. What is the key to success Companies shall build and maintain efficient sales and distribution networks tailored to rural India-s unique characteristics. This report explains how companies can generate profits and achieve high by reaching, acquiring and retaining rural consumers in India.

Keywords: Rural Marketing, FMCG products, Financial products, Rural Challenges, Rural Marketing Strategies

Edition: Volume 4 Issue 5, May 2015

Pages: 1359 - 1361

Share this Article

How to Cite this Article?

Preety Panicker, Anup Warrier, "Rural Marketing ? Profitability in Rural Sales", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB154484, Volume 4 Issue 5, May 2015, 1359 - 1361

Enter Your Email Address


Similar Articles with Keyword 'Financial products'

Downloads: 121 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 4 Issue 1, January 2015

Pages: 1768 - 1772

Investor Perception on Mutual Fund with Special Reference to Ananthapuramu, Andhra Pradesh

Mahabub Basha Shaik

Share this Article

Downloads: 133 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 4 Issue 3, March 2015

Pages: 2428 - 2430

Cross Selling of Financial Products ? A Study Based on Customers in Kerala

Rekha K. G.

Share this Article

Similar Articles with Keyword 'Rural'

Downloads: 88

Survey Paper, Management, Kenya, Volume 9 Issue 8, August 2020

Pages: 1457 - 1462

The Kisii County Government Efforts in Addressing Environmental Conflict Resulting from Women Entrepreneurship

Grace Kerubo Ogeto

Share this Article

Downloads: 104 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 1494 - 1499

The Role of Microfinance Institutions in Empowering Women Economically: A Case Study of Umoja Women Entrepreneur Programme Nakuru Branch

Susan Wanjiku Njogu

Share this Article

Similar Articles with Keyword 'Marketing'

Downloads: 43

Research Paper, Management, Morocco, Volume 3 Issue 9, September 2014

Pages: 2446 - 2449

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI

Share this Article

Downloads: 87

Research Paper, Management, Malaysia, Volume 8 Issue 10, October 2019

Pages: 846 - 847

Research on the Buying Behavior and the Description of Cellphone Companys Customers

Hong Fuchun

Share this Article

Similar Articles with Keyword 'FMCG'

Downloads: 109

Research Paper, Management, India, Volume 3 Issue 9, September 2014

Pages: 1896 - 1899

Impact of Global Financial Crisis on the Growth of Organized Retail Development in India

Dr. S. Poornima, Deepha.B

Share this Article

Downloads: 131

Research Paper, Management, Pakistan, Volume 3 Issue 11, November 2014

Pages: 1988 - 1995

Employees are Motivated through Financial Reward

Samreen Asim Uzair

Share this Article

Similar Articles with Keyword 'products'

Downloads: 134 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 5 Issue 10, October 2016

Pages: 11 - 15

Demand Management by Auto Component Manufacturers - A Study of Strategies

Dr. Gopaldas Pawan Kumar

Share this Article

Downloads: 13 | Weekly Hits: ⮙2 | Monthly Hits: ⮙4

Research Paper, Management, India, Volume 10 Issue 8, August 2021

Pages: 3 - 5

Impact of E-Commerce during COVID-19 Pandemic Situation in Kerala

Megha Mahesh

Share this Article

Similar Articles with Keyword 'Financial'

Downloads: 140

Research Paper, Management, Morocco, Volume 6 Issue 8, August 2017

Pages: 1431 - 1444

Credit Risk Assessment: The Structural Approach (MERTON Model) Applied to the Moroccan Banking Sector

Ezouine Driss

Share this Article

Downloads: 112 | Monthly Hits: ⮙1

Case Studies, Management, India, Volume 3 Issue 12, December 2014

Pages: 1950 - 1953

A Case Study of Efficiency Analysis on Power Grid Corporation of India Ltd

Dr. Surbhi Gupta, Mohit Gupta

Share this Article

Similar Articles with Keyword 'Challenges'

Downloads: 133 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 1553 - 1557

How Organizational Structures Affect Project Outcomes

Crispin George

Share this Article

Downloads: 253 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 107 - 111

Understanding the Concept of Project Termination in the Management of Projects

Crispin George

Share this Article
Top