Types of Online Viral Marketing in Book Industry
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Informative Article | Management | Indonesia | Volume 4 Issue 3, March 2015

Types of Online Viral Marketing in Book Industry

Mahir Pradana

Companies need to engage communities into their marketing activities. Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation that focus on the needs of existing customers. Nowadays, as the role of social media has been growing in significance, community marketing can be more organized. Social media platforms such as Facebook and Twitter can no longer be seen merely as leisure activities, since they have proved to have played important role in driving large groups of people. The purpose of this paper is to show whether various social media platforms can also be useful in community marketing, considering the great impacts they have in modern society.

Keywords: word-of-mouth marketing, social media engagement, community marketing, information system

Edition: Volume 4 Issue 3, March 2015

Pages: 2282 - 2287

Share this Article

How to Cite this Article?

Mahir Pradana, "Types of Online Viral Marketing in Book Industry", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SUB152709, Volume 4 Issue 3, March 2015, 2282 - 2287

108 PDF Views | 82 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'information system'

Review Papers, Management, India, Volume 9 Issue 2, February 2020

Pages: 1630 - 1635

A Study on Effectiveness of HR Metrics

Dr. R. Jayanthi

Share this Article

Research Paper, Management, Morocco, Volume 3 Issue 9, September 2014

Pages: 2446 - 2449

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI

Share this Article

Informative Article, Management, Indonesia, Volume 4 Issue 3, March 2015

Pages: 2282 - 2287

Types of Online Viral Marketing in Book Industry

Mahir Pradana

Share this Article

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 785 - 787

Green Marketing Information System

Rekha K G

Share this Article

Research Paper, Management, Philippines, Volume 9 Issue 5, May 2020

Pages: 1381 - 1385

Enhanced Technical and Administrative Skills of School Heads in Bulan District

Darwin Ll. Gersalia, Noel G. Benavides, Aldin D. Labo

Share this Article
Top