Downloads: 0 | Views: 19
Research Paper | Management | India | Volume 11 Issue 7, July 2022
Impact of Social Media Marketing on Buying Decisions among Young Digital Customers
Dr. N. Rameshkumar
Abstract: Digital transformation has tremendously changed the life style of the people in recent years. In today?s life Social Media become useful tool using by the consumer in buying decisions. Fast Growth and acceptability of social media platform has plays a big role in consumer purchase decision. In current scenario youngsters are called innovator because they adopt any innovation or changes first. So that social media marketers mainly focusing on youngsters. Due to ease of use, the young generations are using the social media for various uses especially for purchasing goods and services. The present study has been undertaken to analyze how young digital customers perceive social media Influencers and whether they affect their purchasing intentions and buying decisions. For this purpose, primary data was collected from 150 respondents. Data was tabulated and analyzed with the help of statistical tools to achieve the objectives of study.
Keywords: Social Media Marketing, Buying Decisions, Young digital customers
Edition: Volume 11 Issue 7, July 2022,
Pages: 1601 - 1605
Similar Articles with Keyword 'Social Media Marketing'
Informative Article, Management, India, Volume 9 Issue 11, November 2020Pages: 1636 - 1638
Effectiveness of Social Networking as a Marketing Promotional Tool in Post COVID Era of Business
Research Paper, Management, India, Volume 4 Issue 11, November 2015Pages: 1746 - 1756
Impact of Social Media Marketing on Business Exposure and Customer Response: A Study on Educational Institutes of Chhattisgarh
Dr. Ashok Kumar Chandra  | Monal Deshmukh