International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 0

Research Paper | Marketing | Turkey | Volume 11 Issue 7, July 2022


Impact of Online Advertisement and Brand Awareness on Consumers' Buying Behavior: A Case Study of Istanbul

Arzo Qaderi


Abstract: Online advertising is considered a marketing approach that involves using internet to get website traffic and deliver marketing messages to the correct consumers. Likewise, Brand awareness refers to consumers' familiarity with a particular product or service. This research aims to study and compare the impact of online advertising and brand awareness on consumers' buying behavior. Practical research was conducted to comprehend better the effect and needs of online advertising and brand awareness. A systematic study has been carried out, and key findings are discussed. The data were gathered through structured questionnaires, and the surveys were distributed to individuals living in Istanbul city of Turkey. The data from 313 respondents were gathered in a month from June 2022 till July 2022. The statistic was analyzed using IBM SPSS version (23), and the results were outlined with the help of charts and diagrams. The research discovered that online advertising and brand awareness impact consumer?s buying behavior. Likewise, throughout the study, the relationship between the demographical traits of respondents and their buying behavior was also determined. Moreover, the study includes highlights and recommendations for future research.


Keywords: Online Advertisement, Brand Awareness, Buying Behaviour, Demographical Traits


Edition: Volume 11 Issue 7, July 2022,


Pages: 1539 - 1546


How to Cite this Article?

Arzo Qaderi, "Impact of Online Advertisement and Brand Awareness on Consumers' Buying Behavior: A Case Study of Istanbul", International Journal of Science and Research (IJSR), Volume 11 Issue 7, July 2022, pp. 1539-1546, https://www.ijsr.net/get_abstract.php?paper_id=SR22718181544

How to Share this Article?

Enter Your Email Address




Similar Articles with Keyword 'Brand Awareness'

Downloads: 0

Research Paper, Marketing, Zimbabwe, Volume 10 Issue 5, May 2021

Pages: 97 - 112

Content Marketing's Role in Company Branding and Business in Zimbabwe - A Case of Truworths

Shuli Song | Clement Nyasha Simunyu

Share this Article

Downloads: 0

Research Paper, Marketing, India, Volume 11 Issue 6, June 2022

Pages: 1745 - 1755

Affect of Social Media on Purchase Intention

Sreeker Avadhanam

Share this Article


Top