International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Open Access | Double Blind Reviewed

ISSN: 2319-7064


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Research Paper | Tourism | Vietnam | Volume 11 Issue 7, July 2022


Tourism Service Quality at Smart Tourism Destination: A Case Study of Hue, Vietnam

Huong Giang Vu


Abstract: The main objective of this study was to evaluate the current situation of tourism service quality in the smart tourism destination of Hue, Vietnam. To achieve the research objective, this study used desk research and surveys to collect data. Then, the data were processed by using SPSS 22.0 software. The research results showed that, among the 5 basic factors used for measuring tourism service quality (Reliability, Tangibility, Sympathy, Responsiveness, and Assurance (Parasuraman et al, 1988)), the factor of assurance of tourism services in Hue is the highest-rated. Based on the results, some practical suggestions to improve the quality of smart tourism services in Hue have been proposed to promote the development of Hue tourism to adapt to the context of the industrial revolution 4.0.


Keywords: tourism service quality, smart tourism, smart tourism destination


Edition: Volume 11 Issue 7, July 2022,


Pages: 992 - 997


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How to Cite this Article?

Huong Giang Vu, "Tourism Service Quality at Smart Tourism Destination: A Case Study of Hue, Vietnam", International Journal of Science and Research (IJSR), Volume 11 Issue 7, July 2022, pp. 992-997, https://www.ijsr.net/get_abstract.php?paper_id=SR22715162558

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