International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper | Marketing | India | Volume 10 Issue 9, September 2021


Assessment of Efficacy of Consumer Lifestyles as Predictor of Consumer Behaviour for Purchase of Refrigerator

Dr. Devendra Prasad Pathak | Dr. Anand Kumar [4]


Abstract: Consumer behaviour has been an evergreen topic. Numerous researches have been done from wide variety of perspectives. However there has been a clear shift from rational outlook into the human behaviour towards social and psychological factors as we move across from previous researches to recent ones. The research in this area is so intriguing that people are still attempting to test and improvise the existing knowledge from different perspective. This study is an attempt to assess the efficacy of the psychographic variable in predicting the consumer behaviour for purchase of a durable product. A refrigerator has been picked for the current study assuming the high involvement of the subjects in this product. The respondents for the study were divided into groups using the AIO profile prevalent in this area as in (Sexena, P. &Pathak, D. P.2011). It was observed that the Psychological basis i. e. lifestyle of people are quite evident in the buying preferences of the people. People tend to subscribe to the idiosyncratic patterns, characteristic of their groups.


Keywords: Consumer Behaviour, Psychographics, Lifestyles, AIO, Durable Goods


Edition: Volume 10 Issue 9, September 2021,


Pages: 1175 - 1178


How to Cite this Article?

Dr. Devendra Prasad Pathak, Dr. Anand Kumar, "Assessment of Efficacy of Consumer Lifestyles as Predictor of Consumer Behaviour for Purchase of Refrigerator", International Journal of Science and Research (IJSR), Volume 10 Issue 9, September 2021, pp. 1175-1178, https://www.ijsr.net/get_abstract.php?paper_id=SR21922233431

How to Share this Article?

Enter Your Email Address




Similar Articles with Keyword 'Consumer Behaviour'

Downloads: 31

Research Paper, Marketing, Portugal, Volume 10 Issue 1, January 2021

Pages: 1341 - 1351

Adolescents Perception of his Influence on Family Purchase Decisions of Personal Computer for Family Use: A Consumer Socialization Perspective

Joao Paulo Baia [3]

Share this Article

Downloads: 41

Research Paper, Marketing, Portugal, Volume 10 Issue 1, January 2021

Pages: 1528 - 1539

Culture and Consumer Socialization Effects on Adolescent's Influence on Family Purchase Decisions of Mobile Phone

Joao Paulo Baia [3]

Share this Article


Top