Research Paper | Management | Taiwan | Volume 10 Issue 8, August 2021
A Study of the Effects of Spatial Arrangements and Interactive Medias on Presence, Involvement and Emotion in Senior Visitors within a Virtual Art Gallery
Liu Cheng-Li, Lin Po-Hung, Su Kuo-Wei
Abstract: With the rapid development of the Internet, an increasing number of art activities are being carried out online. Therefore, the elderly can visit an online art gallery from home to enjoy browsing various exhibitions and artworks. This study aimed to evaluate the influence of spatial arrangements and interactive medias on presence, involvement, and emotion to propose better principles for senior visitors in virtual art galleries. A virtual art gallery containing paintings, pottery and statues was established. A hypothesized model was constructed for evaluating the effects of spatial arrangements and interactive Medias on presence, involvement and emotion in senior visitors, and a three-step mediation analysis using regression was applied while accounting for the hierarchical structure of the data. The results showed that spatial arrangement and interactive media are essential factors in designing virtual art galleries for senior visitors. A virtual art gallery with thematic arrangement based on historical background can help senior visitors construct the spatial cognitive map quickly; additionally, interactive oral Medias provide easy semantic recognition and understanding, which can easily increase positive feelings of presence. When the degree of immersion increases, senior visitors feel interested, excited and satisfied, and resulting in positive involvement and emotion.
Keywords: Spatial arrangement, Interactive media, Presence, Involvement, Emotion, Virtual art gallery
Edition: Volume 10 Issue 8, August 2021,
Pages: 152 - 162
How to Cite this Article?
Liu Cheng-Li, Lin Po-Hung, Su Kuo-Wei, "A Study of the Effects of Spatial Arrangements and Interactive Medias on Presence, Involvement and Emotion in Senior Visitors within a Virtual Art Gallery", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=SR21727151140, Volume 10 Issue 8, August 2021, 152 - 162
How to Share this Article?
Similar Articles with Keyword 'Presence'
A Case Study of Efficiency Analysis on Power Grid Corporation of India Ltd
Dr. Surbhi Gupta, Mohit Gupta
Factors Affecting Collective Bargaining Processes in Kenyas State Corporations - The Case of Postal Corporation of Kenya
Similar Articles with Keyword 'Involvement'
Effect of Employee Rewards and Recognition on Job Performance in Kenya's Public Sector, A Case Study of Nakuru Water and Sanitation Services Company Ltd
Muthoni M. Muchai, Mwangi Benson
Assessing the Effect of Perceived Organizational Support on Turnover Intention-University of Gondar, Ethiopia
Getasew Yaregal Desalew, Tigist Belayneh Terefe, Krishnasamy Srinivasan
Similar Articles with Keyword 'Emotion'
Study on the Policies on Monetary Management in Schools
The Evaluating of Management by Values through Diffusion of Innovations Theory
Reyam Al Dafa'ai; Ya'arub Al Sa'aidi
Similar Articles with Keyword 'arrangement'
Factors for Implementing Public-Private Partnership (PPP) in the Development Process: Stakeholders Perspective from Ethiopia
Teshome Tafesse Beyene
Role of Marketing Function in the Rubber Marketing Societies for the Benefit of Small Rubber Growers
Similar Articles with Keyword 'Interactive'
Impact of Social Media on Sustainable Development
Babitha Elsa Oommen
Role of Web Based Promotional Tools in Educational Sector: An Indian Scenario
Monal Deshmukh, Dr. Ashok Kumar Chandra
Similar Articles with Keyword 'media'
How Organizational Structures Affect Project Outcomes
Operational Risk Management: Practical Case of Insurance Intermediaries
Ait SOUDANE Jalila, Essaidy Mohammed, KATFI Otmane