An Overview of Fast Moving Consumer Goods (FMCG) of India
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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Doctoral Thesis | Accounting | India | Volume 10 Issue 4, April 2021

An Overview of Fast Moving Consumer Goods (FMCG) of India

Rameshbhai G. Pawar, Dr. R. K. Dave

Price and income elasticity of demand varies across products and consumers. As per ICRA the term FMCG has been defined to include products that are consumed at least once a month, sold under the national brands in consumer packages, sold through a wide spared distribution network and consumed directly by the consumers. FMCG companies sell their products directly to consumers. Major features that distinguish this sector. Typically a consumer buys these goods at regular intervals. These are bought for personal consumption and family care. Consumers keep a little stock of these products and make frequent purchases for these. These individual items are of relatively small value, but all FMCG products put together account for a significant part of the consumers' budget.

Keywords: FMCG Concept, characteristics of Different Sector

Edition: Volume 10 Issue 4, April 2021

Pages: 208 - 210

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Rameshbhai G. Pawar, Dr. R. K. Dave, "An Overview of Fast Moving Consumer Goods (FMCG) of India", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR21401220816, Volume 10 Issue 4, April 2021, 208 - 210

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