Factors Affecting Online Customers Satisfaction in Rajasthan
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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Research Paper | Management | India | Volume 10 Issue 4, April 2021

Factors Affecting Online Customers Satisfaction in Rajasthan

Ankita Ochani

India is raising on the map of world as one of the fastest growing economy, Growth is taking place in every factor of economy including infrastructure, technology, industrialization and many more. Development of technology has put its significant impact on common man as well. Today approximately 700 million people in India are using Internet. likewise, trend of online shopping is also increasing at fast pace. E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. This paper examines the major factors which affect online buyers' satisfaction level significantly specially in the segment of FMCG, Grocery and personal care products. Respondents have been taken from four cities of Rajasthan namely Bundi, Sawaimadhopur, Ajmer and Bhilwara.

Keywords: Online shopping, E-Commerce, Customer Satisfaction

Edition: Volume 10 Issue 4, April 2021

Pages: 134 - 138

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How to Cite this Article?

Ankita Ochani, "Factors Affecting Online Customers Satisfaction in Rajasthan", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR21325102107, Volume 10 Issue 4, April 2021, 134 - 138

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