Transparency and Disclosure: Evaluating CSR Communication by India?s Global Giants
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

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Research Paper | Communication or Media Studies | India | Volume 10 Issue 2, February 2021

Transparency and Disclosure: Evaluating CSR Communication by India?s Global Giants

Niharika Buragohain, Dr Ankuran Dutta

Corporate social responsibility or CSR activities are increasingly becoming important for business entities to gain legitimacy and visibility in the society in which they conduct business. At a time when mandatory CSR is the norm for companies that have a certain turnover in the last three financial years, the term and the practices of CSR have gained more emphasis in the business environment, especially in Indian context. Government The Government has also mandated the companies through the directives of the Companies Act, 2013, to communicate CSR activities in the most transparent manner in the most transparent manner through their corporate websites. This paper aims to evaluate the communication of CSR activities by six major corporates of India both in the private and semi-government sector or commonly known as public sector undertakings through their corporate websites. The main focus of the paper is to find out how the Indias six global Giants have reported about their CSR activities through their corporate websites in terms of relative grades of importance, level of transparency and disclosure.

Keywords: Corporate Social Responsibility, corporate website, public sector undertaking, disclosure, transparency and global Giants

Edition: Volume 10 Issue 2, February 2021

Pages: 444 - 449

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Niharika Buragohain, Dr Ankuran Dutta, "Transparency and Disclosure: Evaluating CSR Communication by India?s Global Giants", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR21202220130, Volume 10 Issue 2, February 2021, 444 - 449

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